Articles

The Career Advancement Advice No One Has Told You … Until Now

By Account Director | | Filed Under: Account Manager Articles

Let’s face it, no one wants to be an Account Executive forever. You’ve got your eye set on Supervisor, Director, and even President.

And you want to increase your income as quickly as possible.

You’ve heard all the career advancement advice.

Work hard. Put in long hours. Become indispensable.

Clients will notice … your boss will notice. Your boss’ boss … and the agency owner will notice.

And this is good advice. But it takes time. And you run the risk that they actually don’t notice.

Here’s the one piece of advice you haven’t heard yet that will have the biggest impact.

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10 Tips for Success from George H. W. Bush

By Account Director | | Filed Under: Account Manager Articles

Former President George H. W. Bush died on November 30, 2018 at the age of 94.

This week we mourned, memorialized, and celebrated his successful life full of love, family, friends, and service.

Some of George H. W. Bush’s letters shared with friends have been published, including one that provides 10 tips for achieving success.

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How Your Advertising Job May Be Killing You. And What to Do About It.

By Account Director | | Filed Under: Advertising Agency Articles

“It’s not the load that breaks you down. It’s the way you carry it.” ~ Lou Holtz

According to a 2017 Gallup poll, 79% of Americans feel stress sometimes or frequently during the day.

For Ad Agency Account Executives that number may be higher.

Always tired. Anxious. Pounding heart.

It takes a toll on your health and your performance.

Understanding the signs of stress, it’s causes, and the long-term effects on your health will prolong your life … and your career.

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How to Become Indispensable to Your Client. With 6 Resources to Help.

By Account Director | | Filed Under: Client Relations

Account Executives bear a lot of responsibilities.

Deadlines, budgets, and deliverables.

You organize and keep track of countless details. You foster important relationships.

Every Account Executive’s goal is to exceed in these duties. But real success comes when your client … and the rest of the agency … come to rely on you.

To accomplish this, become a thought leader. Know the ins and outs of your client’s industry and the business. And proactively apply that knowledge every day.

Here’s how to become that indispensable thought leader, along with 6 resources to help.

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Is Fear Sabotaging Your Account Management Career? Here’s How to Fix it.

By Account Director | | Filed Under: Account Manager Articles

Does this sound familiar?

You avoid conversations with clients or co-workers.

You don’t ask questions or probe for more information.

Clients request multiple rounds of revisions.

You are uncomfortable providing bad news.

Clients or co-workers get upset with you.

You are left out of discussions or bypassed.

If you can relate to any of these, fear is sabotaging your performance as an Account Manager and you may not even realize it. But here’s what you can do about it.

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15 Things Creatives Want Account Executives to Know to Improve Their Relationship

By Account Director | | Filed Under: Creative

Creatives love to hate the suits … aka the AEs. They have other not-so-nice nicknames for them. They ridicule them … and are quick to share a good AE joke.

This strains the Creative-AE relationship. It makes it hard for AEs to gain the respect of creatives. And ultimately the agency’s work suffers.

As with any relationship, it helps to understand what the other person experiences. To see it from their perspective. And when you do gain their respect, the reward is huge.

To help you gain the perspective of creatives and improve your relationship, here are 15 things that Creatives want you to know.

Account Manager

Creative

Advertising Agency

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