It’s impossible to meet expectations if you don’t know what they are.
So how are Account Managers supposed to succeed in advertising without understanding what’s expected of you?
You may think you know. But without much training, you’re probably guessing.
This article is the first in a three-part series that lays out the expectations for Account Managers.
Here in part one we start with the expectations clients have.
So you’ll know how to meet and exceed everyone’s expectations.
You are going to make a mistake … no doubt about it.
It happens to the best of us. It’s human to err after all.
The key is knowing how to respond when you do screw up.
Follow the 6-step PICKLE approach to minimize your mistake. And to prevent it from happening again.
“The Buck Stops Here”
The phrase was popularized by President Harry S. Truman. He kept the sign on his desk in the oval office as a reminder that it was his decision to make and no one else’s.
As an Account Manager, you are the last stop the agency’s work makes before going to the client. Some will just pass it along. But you should approach your role as much more. Here’s how to make sure the buck stops with you.
“Choose a job you love, and you will never have to work a day of your life.” – Author Unknown
But until you do a job, how do you know if you will love it? This is the million dollar question that plagues high school students, college students … and everyone else trying to figure out what they want to do when they grow up.
You may have taken the Jung/Myers-Briggs personality assessment in high school to help you determine your career path.
Today it can provide some insight into your potential success in account management.
$&!# happens. And in advertising, it usually does.
Typos. Miscommunications. Missed deadlines.
Any one of these mistakes makes you feel bad. It makes you question your career choice. And even worse, it makes you look incompetent to your boss and your client.
The best AEs have learned how to prevent these problems from ever happening.
