Creatives love to hate the suits … aka the AEs. They have other not-so-nice nicknames for them. They ridicule them … and are quick to share a good AE joke.
This strains the Creative-AE relationship. It makes it hard for AEs to gain the respect of creatives. And ultimately the agency’s work suffers.
As with any relationship, it helps to understand what the other person experiences. To see it from their perspective. And when you do gain their respect, the reward is huge.
To help you gain the perspective of creatives and improve your relationship, here are 15 things that Creatives want you to know.