“Choose a job you love, and you will never have to work a day of your life.”
— Author Unknown
But until you do a job, how do you know if you will love it? This is the million dollar question that plagues high school students, college students … and everyone else trying to figure out what they want to do when they grow up.
You may have taken the Jung/Myers Briggs personality assessment in high school to help you determine your career path.
Today it can provide some insight into your potential success in account management.
16 Personality Types
First developed in 1971 by C. G. Jung, the personality types identified were based on a scale of dichotomies. Jung believed that people exhibit characteristics of both sides of the dichotomy, but one side is stronger than the other.
Jung’s dichotomies are:
Introversion (I) vs. Extroversion (E) — your general attitude towards the world … either inward or outward.
Sensing (S) vs. Intuition (N) — how you perceive information … either relies on concrete information or conception of the things.
Thinking (T) vs. Feeling (F) — how you processes information … either logical reasoning or feelings and emotions.
In 1980, Isabel Briggs Myers, a researcher and practitioner of Jung’s theories, added a fourth dichotomy:
Judging (J) vs. Perceiving (P) — how you implement the information received … either planner or improviser.
These four dichotomies result in 16 different Personality Types that are labeled by the initials.
When you take the personality type assessment you are assigned one of the 16 personality types. There are numerous websites where you can read about the personality types.
One of my favorite sites is Truity.
Which Personality Types Make Good AEs?
According to the Myers Briggs assessment, these six personality types in particular are well suited for Advertising Management:
ENFJ “The Teacher”
ENFP “The Champion”
ENTJ “The Commander”
ENTP “The Visionary”
INTP “The Architect”
ISTJ “The Inspector”
I use the Myers Briggs assessment as part of my recruitment process. It provides an added layer of information about a candidate. And while the personality type won’t exclude a candidate, having the “right” personality type can give a candidate a slight advantage over other candidates with other personality types.
What if I’m Not One of These Personality Types?
This is not an exact science so if your personality type does not list Advertising Manager as one of the careers, it does not mean you should look for another job.
But, if you are not terribly happy in your job, it might be an indication that you should consider looking at other careers as a possibility … careers that are more compatible with your personality.
It may even be other positions in the agency, or in the industry.
Or it may be a career in a related field.
I’ve known AEs who later became successful and happy realtors, photographers, project managers, and more.
If you are one of these personality types and you love your Account Management job, congratulations! You are one of the lucky ones who is “not working.”
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